Kyle is a junior studying economics. He is the director of marketing at IMG and is pursuing a career in advertising. He spent this past summer with the creative team at Universal McCann.
How long have you been a part of the club?
I joined as a freshman and worked on the Healthcare and Energy coverage teams for three semesters before switching over to the marketing team.
What IMG group are you in? Why do you like that sector?
I am the head of marketing. It's an interesting position because I do something entirely different from the rest of the club. It's fun because my team and I are responsible for spreading awareness of the club and building our brand image. It sort of feels like working in the marketing department of a financial company, which I feel is great experience.
What career path are you pursuing and why?
I am pursuing a career in copywriting. I was pursuing a career in finance for awhile but felt I wanted to do something more artistic and creative. I feel a job that pays you to think of ridiculous ad campaigns and write funny tag lines sounds pretty good to me.
What is your ultimate career goal?
I have always had the goal of starting my own company and running it full-time, whether it be an ad agency, e-commerce company, or an ice cream shop in a small beach town. I'll figure it out eventually.
If you could choose to do something else other than advertising what would it be?
In a hypothetical universe where I could have any job I wanted, I would be a late-night talk show host. I've always felt Jimmy Fallon has the best job in the world. But more realistically, I think I would enjoy a job in the travel industry.
What are your hobbies?
I have a huge passion for music and I spend a lot of my time playing and listening to it. I play a few instruments including the mandolin, piano, and the drums, mostly focusing on traditional Irish music and American popular music. Outside of that, I love movies (especially old musicals) and exploring the streets of New York.
Do you have any book suggestions?
I'm a fan of humor and philosophy. Given this, I'd recommend: Without Feathers by Woody Allen & The Stranger by Albert Camus.
How do you cope with the stress?
For immediate stress relief, I'll simply lay down and put on a Bing Crosby record. To avoid stress in the long-term, I try to remain on top of all my work at all times to avoid falling behind. I get very stressed when I'm overwhelmed so I do my best to avoid this whenever I can.
What do you think is the most important part of the recruiting process?
From my experience in both finance and advertising recruitment, I learned that networking is the most important part. But not just for the connection, more to learn about the job and what it is you're actually getting into. It seems many people try to pursue a career they don't fully understand. Interviewers can spot this pretty easily.